BUNKERS! CRAZY GOLF
IM London was commissioned to create the branding and website for a funky new adult crazy golf concept ‘BUNKERS!’, aimed at millennials & generation Z.
The logo is made up of wacky, eclectic and bold letterforms with a dynamic sense of movement, representing the fun and varied nature of the offering.
The website has a simple UX, with main imagery inspired by a theme park, with an eye catching ‘glitch’ effect applied. The main focus of the site is to get bookings and showcase the crazy golf holes, which are the best in the industry & intriguing, entertaining & slightly sinister. Mirrored imagery creates a unique recognisable brand feel. The colour palette is dark yet vibrant – a black base with colourful elements & typography. The tone of voice is tongue in cheek and playful to appeal to a younger audience, for example the headline “golfers, boozers, winners, losers!”
• Creative • Branding • Digital • Print