Detailed market analysis & planning
Future-proof your business with our hands-on experience in analysing research findings, facts and figures; we find this the best way to uncover unique insights that give a genuine point of difference and competitive edge. A data-led approach will ensure that your brand refresh, re-brand, product change, segmentation or marketing campaign deliver genuine market advantage.
For effective campaigns – think big...
Only the strong survive! It takes big, bold ideas to gain traction in today’s full-on society. Being single minded and focused on a big idea will help your campaign fall into place; digital, traditional, above the line, below the line, through the line, whatever your terminology, we have a track record in big ideas that align campaigns to business strategy and deliver the creative wow that comes from clear insight and ruthless focus.
Internal branding and engagement are as important as your external campaigns, particularly in today’s ‘experience economy’. Workplace experience and social lives are fully integrated now and choice of employer has become part of their overall life style choice for employees. We are passionate about helping businesses improve productivity and retaining their best talent through effective employee engagement and internal brand strategies.
Interim marketing solutions
If you are temporarily under-resourced in-house for any number of reasons, we can help. Many of IM’s team started as clients, so we are experienced in both small business and large corporate environments and the challenges they bring both commercially and operationally. Talk to us about your needs and we’ll come up with an interim solution to help deliver your objectives and plans.